News analysis - online: Brightside comparison site plans spark aggregator debate

Brightside director Arron Banks

Arron Banks, insurance director at Brightside Group, declined to give a precise launch date but confirmed that the broker had already spoken with four insurers about the "embryonic" offering.

He added that with a database of 1.6 million contacts he was confident the Bristol-based broker would able to make a success of the service without a huge marketing budget.

The news followed Towergate's announcement in December last year that it was partnering with Comparethemarket.com. Gocompare.com has a