Applied report shows UK brokers ahead of digital curve

mobile-iot

More UK brokers are using digital platforms to analyse data and drive business but more can be done with mobile tech and customer apps and portals.

A survey by software house Applied Systems has shown that UK brokers are better at using technology to analyse data than their peers worldwide.

The research outlined that globally 20% use data analytics applications to gain insights from their broker management system data.

This rises to 47% for UK brokers.

Complex
The report noted: “Ambivalence to adopting data analytics is likely due to the misconception that it is too complex and technical for brokers to manage on their own.”

The survey

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