PB Week: Embracing the digital marketing future

They are, writes Mike Berry, strategic digital marketing consultant and trainer for The Marketers' Forum, either:

i) "It's the future. We're doing loads of digital stuff. We love it."; or

ii) "Yes we know it's a growing area but the business is under real pressure right now and resources are stretched. Maybe next year."

If pressed about the much-used term return on investment from their digital marketing, the first group will usually admit they have no idea. Off the record, the second group may say something like "to be honest, we don't know where to start and we just can't face it at the moment."

View the rest of Mike Berry's PB Week blog

Or watch a video of Mike Berry being interviewed by PB's editor, Andrew Tjaardstra on the benefits of digital marketing.