Are generalist brokers a dying breed?
Finding a specialism can lead to higher profits and allow smaller brokers to compete with the big players, explains Tony Cornell
Most modern brokers started as community brokers providing a one-stop-insurance-shop for businesses and families. They were highly regarded as professionals and rated by clients. They were friends with customers and dealt with entire families’ insurance as well as dispensing free business and personal advice. They were active and admired participants in local communities, joining service organisations, sponsoring events and becoming valued members of chambers of commerce.
There was no regulation
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