tips to improve your online return on investment
l Make the leap from online brochure to lead machine - consider the purpose of your site, what it offers clients and how you promote and cross-sell services and products
l Get your visitors to come back for more - try news feeds, company news and competitions, and consider introducing an email marketing and direct mail campaign
l Guide your users to their desired location - navigation should be simple with no more than three clicks required to access information
l Balance optimisation with
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