Gocompare sees 22.3% growth in revenue on back of greater marketing spend
Esure-owned aggregator Gocompare has recorded a 22.3% growth in revenue in the first half of 2016 compared to 2015 at £72.9m(H1 2015: £59.6m).
The fact that expenses increased too by 26.1% to £58.4m (H1 2015: £13.3m) meant that the operating profit was up 9% at 14.5m (H1 2015: £13.3m). The business contributed £13.2m to the overall Esure group trading profit (H1 2015: £10.6m).
In a statement Esure said that Gocompare - that is subject to a potential disposal - had seen an upturn due to a "reinvigorated" marketing campaign featuring Gio Compario; whilst this marketing spend contributed to the rise in expenses.
Overall Esure said that
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