Top players losing share of household insurance market

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Report says a condensed market and a shift in distribution model could threaten future profitability.

Mid-tier companies in the household insurance sector have increased their market share while that of the top-ranked firms has fallen according to a new report.

The businesses in the top five are Direct Line, Aviva, Lloyds Banking Group, RSA and Axa; while the mid-market companies include Legal & General, Zurich, Ageas, Hiscox and Allianz.

Companies ranked from six to 15 increased their combined gross written premium by 3.5% between 2011 and 2013, while the figure for the top five firms fell by 2

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