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Axa launches online portal for personal lines brokers

Author: Louise Meeson

Source: Insurance Age | 07 Sep 2010

Categories: Personal, Broker, Insurer, Technology

Tags: linked-in | Twitter | Social networking | Technology | Online | Axa

Mike Keating Axa

Axa Insurance has launched an online portal for independent personal lines brokers called PartnerSpace, which provides a forum designed to allow intermediaries to discuss business issues and ideas with the insurer and their peers using social media channels.

The portal also aims to give brokers additional ways in which to interact and communicate with their dedicated sales support team, Axa Independent Partners.

It features information on Axa’s products, services and industry news, broker support tools, exclusive partner offers and deals and online networking opportunities with other broker partners.

During its testing phase from July this year, Axa said 25% of independent brokers serviced by the dedicated sales support team in Ipswich have signed up to PartnerSpace.

Axa believes its social media portal can facilitate existing relationships with brokers and help to communicate information in places a growing number of brokers are already familiar with including Twitter, You Tube and Linkedin.

Mike Keating, managing director of personal lines intermediary at Axa, said: “We are committed to working in partnership with brokers and helping them build their businesses. We have listened to their feedback to understand what support and service they want and as a result we have created a unique proposition designed to meet their needs both now and in the future. It truly demonstrates our commitment to the broker community.

"The improved service we can provide through PartnerSpace will not only benefit our brokers but in turn benefit the end customer.”

PartnerSpace is available to personal lines independent brokers through Axa’s dedicated broker website Connect.

Tags: linked-in | Twitter | Social networking | Technology | Online | Axa

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