Insurance fails to instill trust

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The insurance sector has trailed third from bottom in a survey revealing what the 'well-informed' members of the UK public trust in business

The insurance sector has trailed third from bottom in a survey revealing what the 'well-informed' members of the UK public trust in business.

The 2010 Edelman's Trust Barometer found that although trust in business, overall, had risen slightly in the UK from 46% to 49%, only 31% of respondents said they trusted the insurance sector, the same number as in the 2009 survey.

Robert Phillips, Edelman's UK chief executive, pointed out insurance companies had consistently ranked at the bottom of the

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