Broking success: International broking
From starting in a spare room at home to opening offices around the globe, La Playa’s CEO Mark Boon explains how specialisms have seen the broker grow organically
▶ When was La Playa set up?
We started in 1999 in my spare room at home and we began the business to focus in niches and specialisms which we are still doing today. They are fine art, media and entertainment, private client and science and technology.
We haven’t strayed from that at all. The theory being (in 1999) that you either needed to be big or specialist. I started with Matthew Mullee who is still with the business. We were both working at NW Brown in Cambridge. We jumped out of there and
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