Insurance Age

The personal touch

Having founded his own successful brokerage, Paul Muir talks from experience when he advocates the benefits of brokers belonging to his personal lines network. Louise Meeson meets the 1 Answer managing director

Paul Muir has experienced his fair share of trials, tribulations and triumphs during his time in the insurance market, making him better qualified than most to fly the flag for the independent intermediary. Having grappled with the challenge of starting his own brokerage from scratch, and surviving - and indeed thriving - in the wake of the direct writers and aggregators, Mr Muir, head of network and broking firm 1 Answer, is keen to highlight the benefits that local brokers offer at every

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