Winning the search war
There are ways to get your website to the top of search results without having to fork out thousands to Google. Barrie Moran explains how you can beat the bigger brokers and insurers
Whether you’re selling car, home or medical insurance, the market is hugely competitive – both on and offline.
Fact is, if you don’t have as many millions to spend as aggregators or direct insurers, you’ll struggle to achieve a Google page one search result. But it needn’t be like this.
There are ways to use search more intelligently than by simply throwing money at Google (who invite you to pay £7 per click for the term ‘car insurance’). Indeed, there are ways to appear on page one without
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Most read
- In Depth: Managing cyber risk in an ever-changing security landscape
- Covéa cuts losses but underwriting deficit grows
- JMG strikes its biggest deal of 2024 with BQI swoop