Personal Lines Initiative of the Year - BGL Group - ibuyeco

Launched only one year ago, the initiative that claimed this year's award is the product of an innovative journey from one of the most respected brokers in the industry. Already an established brand, the BGL Group's personal lines initiative - ibuyeco - is the UK's first carbon-neutral car insurance product.With the issue of climate change featuring heavily in the national press, the group first set out to develop a powerful brand that would meet the growing environmental concerns of custome