Young at heart
The grey market accounts for a growing section of the population and they are increasingly savvy consumers with plenty of disposable income, as Liz Booth reports
SYLo, or those who are Staying Younger Longer, are a much sought after group. Wooed by politicians and businesses, they are a very different breed from their parent's generation.
Research from Mintel published at the end of last year found that, in particular, British men over 50 are refusing to let go of the swinging sixties. These men were the original teenagers and the legacy of the 1960s has remained with them. They have become today's ageing, denim-wearing rockers, who have a strong sense of
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