Provident rebrands product suite to increase online sales potential

Provident Insurance has replaced its Vantage range with a newly branded product suite for the personal lines market.Online is a discounted net rate range of motor products with a fixed commission.Provident said it would match the reduced commission by discounting the rate, in addition to offering further discounts for credit card payments.Mike Smith, sales director at Provident, said: "With increasingly more customers buying online, we recognised the need to provide intermediaries with a com