How to weather the storm
The business climate is far from favourable. If they are flexible and open to change, though, service providers will survive - and even grow, says Martin Horan
The past few years have been trying for UK brokers. Changes in market structure, the rise of comparison websites and direct insurers making an impact in small to medium-sized enterprise sectors have all put pressure on profit margins and made the challenge of retaining and acquiring clients even more difficult. Then, over the horizon, comes an event we are all too familiar with - the credit crunch - placing extra strain on cash flows and affecting buyer behaviour as clients look to tighten belts
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