Flexible thinking

Instead of bending over backwards to build their share of the general insurance market, Sarah Hills explains that brokers may be missing a golden opportunity by not taking the healthcare market seriously

For general insurance brokers, the healthcare market may appear to be nothing more than a sideline interest. After all, while it may be experiencing the same consolidation issues and facing the same regulations, it is an altogether contrasting sector compared to the general insurance market.

The healthcare market is dominated by a select few insurers - namely Bupa and Axa - and it appears that the market is at a stand still when it comes to growth. Despite this, health insurer BCWA is determined