Spot the difference
While all insurers claim their products are unique, it is up to brokers to interpret their value to clients - especially in the small to medium-sized enterprise sector. Liz Booth explains how brokers can maintain their status as a trusted adviser, rather than just an insurance broker
The plethora of products being introduced by insurers shows no signs of abating. In fact, in recent times, it seems to have increased in pace, particularly in the small to medium-sized enterprise (SME) sector. But are these products worth the paper they are written on? Finding the right product for clients is, of course, at the heart of any broker's job but this can be tricky, especially in times when other pressures are mounting.
Insurers will always claim they have developed an innovative, must
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