Expo programme

Workshop 1Topic: Getting more value out of your promotional activitiesSpeakers: Alex Wise, chief executive, Concise PR, and Mark Huxley, principal, Lamb Creative MarketingContent: With continued consolidation in the broker market, it is vital that brokers promote their business and manage their reputation with clients and the market. This workshop will examine how to deal with the press, how to conduct a successful marketing campaign, how to get the most from what you spend and how to measur