Customers value professionalism above all, finds survey
GRP survey highlights that customers choose brokers based on professionalism and recommendation.
Professionalism is the most important factor for customers when they choose their broker, according to a survey conducted by Global Risk Partners (GRP).
Around 5,000 respondents said lowest price, then ease and convenience of placing insurance, followed professionalism in the rankings.
The data, exclusively supplied to Insurance Age, showed:
33% of responded ranked professionalism as most important. 28% ranked lowest price as most important. 19% said ease and convenience were the highestOnly users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
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